Bob Lutz

I still think it's a good-looking car, so it's made my list.

Then in 1992, Bob Lutz over at Chrysler, Dodge Viper.

The Dodge Viper is...

What a car.

And I think we've done some good in that regard.

The Chevy Volt is directly inspired by Tesla, And Bob Lutz at GM was kind enough to credit Tesla with that.

In fact, when we unveiled the Tesla Roadster, he took the press release to his development team and said, if a little company in California can make an electric car, why can't we? And then that led to the Nissan Leaf and a bunch of other electric car programs.

grow as a tier one supplier to Daimler, Toyota, maybe others, but also as you build a broader line of cars that compete, how are you gonna manage your business model of both of those?

Its owner, NASCAR team owner Jack Roush, once consulted with Harley-Davidson on its own V-Twin.

And for business credibility, Labriola has hired Chrysler's former chairman, a legendary name in the auto biz, Robert Lutz.

coming on as a consultant.

Manufacturing will be handled by Labriola's company, Eller Industries.

I mean, pretty much every recognizable major corporation is like this, or many of them are.

When Chrysler announced the Jeep Grand Cherokee in 1992, the highly politically incorrect president, Bob Lutz, drove the SUV straight through a glass window at the North American International Auto Show.

Whatever American spirit was evident there is now gone, at least in corporate America.

Even Apple, one of the biggest companies on the planet, has spent the last decade doing nothing.

And I see we've got talented people in the business, but they don't necessarily have the experience, the history, and so on.

So I at least wanna share the lessons that were-- are stuck in my head, and I try and tell them, uh, copying a trick from, uh, one of my great mentors, Bob Lutz, uh, telling stories.

Now, these aren't tell-all stories.

These are stories that hopefully keep you-- your attention, and you'll-- they're memorable about what the lesson is that you learned.

I

would say to your point there, I mean, it's 15 years ago now, you know, almost 20 years ago now when Bob Lutz was like leading the charge there to develop the Volt, you know, before the Bolt even.

And yeah, and like getting bailed out of that.

I mean, there was a tremendous engineering effort for that.

It was, it was, uh-

It was Bob Lutz's thing, but you, you, you, uh-

Yeah.

Crown Vic

And y- you know, you were saying about the, um, customer clinics.

Bob Lutz, uh, it was Chrysler-

Mm

... or General Motors, I can't remember.