Blue Ocean Strategy

I love that.

You know, what I started thinking about was one of my favorite books, and it's an oldie, but it's the Blue Ocean Strategy, where you're redefining a market, right? You're carving out a blue ocean and you're moving out of the red, which is red from the battle of competition, right? And so, you know, carving out the shift And leading that, right, places you in a different, you know, in a different location than your competitors, right? In a place that's aspirational where you want to go.

So I love that.

I love that thinking.

shelf.

Yeah.

I actually thought you were going to say crossing the chasm, but definitely Blue Ocean Strategy is a great one too.

Yeah.

That is Section 4.5, Approaches to Developing New Products and Services.

And we are going to dive into two massive methodologies here, design thinking and blue ocean strategy.

Let's start with design thinking.

The guide defines this as a fundamentally human-centered approach to innovation.

which drastically reduces the risk of building something nobody wants.

Exactly.

While design thinking focuses on the user, the second methodology, Blue Ocean Strategy, focuses on the market landscape.

And this is a highly testable concept.

They're Jim Collins.

Blue Ocean Strategy.

Have you read that one?

Yeah.

And then dominate.

And then, you know, for us, here's another business book, you know, Blue Ocean Strategy that we spent a lot of time studying.

That's a great one because the whole book is about how you, create markets that make your competition irrelevant based on what you're doing, what your skill sets are, what your company is great at.

And so we've spent a lot of time as we've developed strategies to grow into new markets and to grow our people and to diversify.

So here's what I'm going to have you do.

You mentioned right away, we had a conversation before this, and you mentioned a concept out of one of my favorite business books ever, the Blue Ocean Strategy.

And you talked about red ocean differentiation and escaping from the commodity trap.

So I'd love to have you maybe explain, first off, why you brought up the Red Ocean and how and why we need to differentiate and maybe even start out and explain what the Red Ocean concept is, just if somebody else hasn't read the book here.

And you say kind of like you get to be more orange or, you know, like, In the United States, you know, we have like Republican and Democrats here and it's red versus blue.

And we even call it like swing states, purple states, like even if you could get orange into purple, right, where where you're starting to define you're taking control and you're saying, no, there's a there's a different way that you can go.

to your clients, your prospects, and we're gonna help lead you there, and that then defines a path that nobody else is doing, and you're moving closer to that blue ocean strategy.

You mentioned that margin pressure is a reality.

Here's what you should do.

Well, we know with innovation that it's not something you can backwards engineer just because you read Blue Ocean Strategy and read 100 case studies of innovative companies and say, oh, Cirque du Soleil founded a new customer segment by reinventing the circus and repurposing it for people who could spend more money.

You know, I mean, when they did that and they gave us the strategy canvas and all these tools, I played around with them, but it's still...

You know, to come up with something innovative, you have to be really, really lucky.

Oh, yeah, we really have.

We have theoretical insights from a summary of the Blue Ocean Strategy book.

We have tactical SAAS marketing frameworks from Bayleaf Digital and Landing Rabbit.

Great sources.