Blinkist

... synergies.

Yeah, and then we-- I was actually, um, I had a, an investment in a company called Blinkist, which back in the day, I don't know if you remember.

I remember.

Yeah, yeah.

Counterpoint.

Do you know the app Blinkist? It's like a book summarization company.

And I've had a subscription for years and years and years.

So if I wanted to listen to an audio book or read a synopsis, it gives you the cliff notes on a lot of books.

It's like you read five book summaries.

The thing that I find interesting about that is it's true.

When I listen to a Blinkist, and I do it a lot.

There's a business book that I feel like I just want the synopsis of.

Um, from a, uh, a reading perspective, uh, I'll say I read a hundred books a year, but I kind of cheat.

There's an app called Blinkist.

Have you ever heard of the app? Yeah.

OK, so essentially it allows you to you get a great book.

And then after the experiment, we rolled up the variant, which essentially just showed only the annual.

And on top of the annual, we had kind of a Blinkist style layout where we showed day one, you'll get your personalized plan.

Day seven, this is how your plan will adjust and adopt with you.

And then day Day 12, right before the free trial ended, we made it clear that we're going to send you a reminder and that you can end your trial whenever you like.

Hi.

And then we have Leah, ex-influencer marketing expert that worked with us in a lot of different companies like Clark, Blinkist, AG1, and now Trey Republic? Do I miss anything? One? Okay, okay.

All four.

All four.

48-hour circles and trends versus YouTube expose your content even after months or years.

So you get conversions even after some time.

We measure that with Blinkist.

Remember, we worked with Blinkist for six years and we were measuring results even five years after the video was published, right?

Mindset, right? No, no, this isn't from Mindset.

Remember when I used to have Blinkist? Yeah, Blinkist, yeah.

I might have to get that back, man, honestly.

I think I learned a ton through, so for those who don't know, Blinkist breaks a book into 15 minutes of like the, the finest content it has.

And then it just gives it to you.

I feel like that might be the jam for me, honestly.

I'm sorry.

Is it Bl- is it Blinkist?

Blinkist?It is not Blinkist.

It is not, and I literally just got it today.

So where is it? Seedbone? Yeah, I wanna, um...

Well, this is a million-dollar question that every brand today is struggling to answer.

Because today, in this hyper-competitive market, every brand has funding, every brand has a celebrity, and every brand has access to the same Amazon, Blinkist, and Zepto-like platforms.

That is why 90% of brands today die because their marketing expense ends up destroying their profits.

Which is why, in today's episode, we have the legendary Jonah Berger.

We're like, hey, that's good.

The last couple of years with the Blinkist stuff has not been great.

But at the end of the day, one thing stays above everything is that the buses, they love this city, they love this team.

And so to see that family crumble in front of your eyes, even with all the stuff that they've been through the last couple of years, but to see it out like this in front of everybody, it's tough to see it.