Biv 10 Records

He was a teen idol who grew up to become one-third of Bel Biv DeVoe, the guy who helped bring the world Boys to Men, who would go on to become themselves the best-selling R&B group of all time.

But what you might not know is that before Puff Daddy and Bad Boy and before anybody was talking about cinematic universes filled with interconnected characters and stories, before the internet made creative collaboration instant and global, Michael Bivins was building something at the time that was cutting-edge and innovative and amazingly ambitious, Biv Entertainment, the East Coast family, and eventually Biv Ten Records.

It was part record label, part management company, part talent incubator, part extended musical family.

And for a few years in the early 90s, it seemed like Michael Bivins was everywhere.

And eventually, I started to notice something.

Michael Bivins was everywhere.

Bell Biv DeVoe, Another Bad Creation, Boyz II Men, MC Brains, The East Coast Family, Biv Entertainment, and then Biv Ten Records.

[singing] It's long overdue, but now Philly is slamming.