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Today, Kellogg's Rice Krispies brings you Wild Bill Hickok, transcribed in Hollywood and starring Guy Madison as Wild Bill and Andy Devine as his pal Jingles.

In just 30 seconds, you'll hear the exciting story, Fightin' the Bits.

Fightin' the Bits Have a big bowl of Kellogg's Rice Krispies tomorrow for breakfast.

You'll love them.

United States Marshal Wild Bill Hickok and his trusted deputy Jingles were leaving the Rio Grande and riding north after cleaning up a rough fracas along the border.