Bill Phillips

And I stood up there, you know, that puppy love out of college.

And I remember, like, being really fat and doing Bill Phillips.

Do you remember Bill Phillips? It was...

can't think of the book but Body for Life

and it

I'm also in the training space.

I've been doing this since I was, you know, 22 years old from the Bill Phillips era, and I'm now a 50-year-old, you know, person.

One of the things that I think that, you know, in training between clients and trainers as well that we need to observe, which is also in line with SAPRA, is the understanding that any goal in wellness depends also on possible underlying medical conditions.

There's people that have endocrine issues, people that have metabolic issues, autoimmune disorders, and all these other things.

While I did, I did not know that I do have genetic thyroid issues like hypothyroidism and shit of that nature, still not an excuse, right? Um, but I look...

I found my before pictures from the EAS, the Bill Phillips transformation contest back in, um, w- that was, like, the...

I was 21, so I...

It was, like, late '90s, right? In my brain, I think 'cause I threw away most of the before pictures.

But point being, I've maintained my leanness for a decade.

In my 40s and 50s, when you're not supposed to be able to get lean or maintain leanness, it's, it's harder, right? But I did it.

How-- W- what's the biggest difference? At 21, when I did the, the Bill Phillips Transformation Challenge, it was just that, right? It was a 12-week challenge.

I...

I don't know if anyone's ever heard of this program.

It's called the Bill Phillips program.

It's probably not even around anymore, and his program was like a 12-week program where you trained, uh, short, sharp intervals.

So it was six days of training, but only like 20 to 30 minutes, and it wasn't, it wasn't a lot of training, but it was about that 20 to 30 minutes, and, um, you had a one day off where you didn't have to train and you could eat whatever you want.

And, uh, that was-

Bill Phillips.

Yeah.

And that actually went-

No, no, that's way later.

Do you know what EAS had? S- s- talk about brilliant marketing, so Bill Phillips, uh, came out with a supplement guide.

Yep.

You guys remember that?

Creatine phase.

Bill Phillips, the sultan of supplements.

That tub of Metrex, that's our guy, Bill Phillips.

Bill was born in Golden, Colorado.

He loved to lift.

So he's a big deal.

Joe Weeder.

Bill Phillips.

I'll get in top shape.

And next thing you know, I started getting asked to be on... covers of magazines I was like wow that was something I didn't get to see and and then I yeah then it was like kind of crazy it was like I do these fitness shoots and stuff like that and was working with Bill Phillips and body for the body for life guy and then yeah then I said I'll write a book about not about me because it'd be too self-centered I just didn't think that was that interesting of a story but I so I wrote about me and 52 other people that were over 40 that were in what most people would consider phenomenal shape and how did they do it and people that came from these really usually usually negative backgrounds so yeah that's how I got into it and that's the first book that got marketed as I wasn't the copywriter it was a partner of mine and Next thing, I'm an internet marketer and didn't even ever expect to be.

I just wrote a book.

I was a design guy that wrote a book that was fat.