Bilibili World

And we've learned over time that that's what our audiences want.

And similar thing with Bilibili World in China, which is very similar event for the China market that Anime Expo is to the US market.

And we're starting to do a little bit more each year in Europe at the Japan Expo in Paris.

And I would suspect that we'll continue to do more of those types of things.

And I had the privilege of, in several of the game tracks, I was, Speaking, you know, we did several Kingdom Hearts sessions and, you know, you get to speak with the fans and thank them and let them know that how much of... their feeling about the IP motivates the developers to do better, which is absolutely true.

But you never get to do that face-to-face, or very rarely.

And these venues like Bilibili World, Anime Expo, and others like it are great opportunities to do that.

And Sega's leaning into that right now, and I think that's a good thing for us to be doing.