BIG W

Oh, wow.

I think another way that we can see BookTok as influencing consumer behavior, if you walk into a branch of Dymocks, even Big W, you will see that they have sections dedicated to titles that are popular on BookTok.

And the same if you go onto their website.

They will have specific pages popular on BookTok.

So we don't know what a collaboration between these two studios even looks like at this point.

Yeah, so yeah, more, I don't think this is a, this is a forward-facing big W for Microsoft collaboration.

over time to me this is a big question mark still like a big well we'll wait and see if this game comes out if od comes out and people love it and it's kind of like taps into that pt magic and then if this comes out and people are like holy shit this is kind of like metal gear then that's a huge win for microsoft and a huge loss for for sony but if it comes out and it's kind of a dud or if it fizzled out or whatever then um I don't know.

I guess just something we'll revisit in 10,000 years.

And what do we know about Konami's Metal Gear plans? Is there something clicking there? Because we could end up in a Dead Space Callisto Protocol situation once again.

Yeah, the size of the bandwidth.

Big W,

who are you talking about, Willis?

The elastic bandwidth.

So fuck

off.

Big W, thanks for the five.

Chad's bike was stolen and he kept saying...

Mm-hmm.

Um, or Or Disney could license the brand to businesses like, you know, we see with Target or Big Dub, uh, Big W, Woolworth-

Mm-hmm

...

Like, so they're eliminating that operational overhead.

And so this is happening right now, I think as an example, in Australia.

So Disney partnered with Woolworths, um, Big W this summer on an Ushe's, um, promotion.

So Woolworths said the promotion expanded across Woolworths, Big W, and Milk Run, and that is giving Disney just an enormous retail distribution without Disney really having to lift a finger.

It didn't stop.

Big W for the Mambas.

But you got the dub.

Big time.

Interesting year last year as well.

He starts with the Wranglers, then gets returned to Junior- Yeah ... and goes on that big run with the Tigers.

He needs to come back and impact that Wranglers roster in a big way.

It's suddenly pretty crowded with forwards over the next couple years, guys graduating, so- Absolutely ... it's time.

So there are two ways to sell merchandise.

So for Disney, Disney sells it itself, right? That means that Disney buys, it carries all the inventory, it has a warehouse, it has to ship out all that stuff, it has to deal with all the returns, the customer service, local taxes, currency, all of the things, right? Or Disney could license the brand to businesses like, you know, we see with Target or Big W, Woolworth, like a lounge, like we are all familiar with that.

Right.

And then they just collect their cut, and they don't have to do anything.

So they're eliminating that operational overhead.

And so this is happening right now, I think, as an example in Australia.

So Disney partnered with Woolworths and Big W this summer on an Ooshies promotion.

So Woolworths said the promotion expanded across Woolworths, Big W, and Milk Run, and that is giving Disney just an enormous promotion.

So I think, so I think all you really need is, like, at max, probably half an episode of they've, of, like, the fucking...

W- who, which was it? First Heretic's, which-

Lorgar the Word Bearers.

Yeah, which, Word Bearers.

So actually, when the Word Bearers come into it in The Heresy, you can literally just have them talking about a thing and have a, like, a flashback of some description that shows key points of the First Heretic novel.

'Cause let's be honest, not much actually happened in that book.

No, but it was a good book.

Oh, something's happening underground.