Big Agnes

Serving as former president of Aldo West and having worked for several prominent brands in the industry, he eats, breathes, sleeps, and poops all things thru-hiking.

In this one, All Good gives his take on Durston Gear's rapid rise, Big Agnes' early misstep pairing Dyneema tents with heavy buckles, and the challenge he foresees with Osprey's sewn-in hip belt on their new UL pack.

He breaks down the cost trade-offs between Alula, DCF, and Robic pack fabrics, and he tells the story of how the ultralight subreddit's roughly half million members helped sink a quilt brand's business, and why even a three-person company needs a PR plan for when things go sideways online.

He also covers philosophy that rain gear on trail is about staying warm rather than staying dry, why he still hasn't finished his Triple Crown despite years spent handing out certificates as the Aldo West president, his love affair with Jolly, how he balances long-distance hiking with marriage and aging by leaning into shorter trips as his priorities shift, and his personal bucket list of trails.

I, I think about-

... is that

... um, when, and it was a few years ago at this point, but remember when Big Agnes decided they were gonna come out with their DCF tents?

I, that was the first thing that came to mind when you were saying that.

What about pillows? Pillows? I like having a dedicated pillow, personally.

I have just one from Big Agnes.

It's like a little inflatable one.

It's something I almost, you can maybe call it a luxury item.

Even brands who are very gear-oriented.

like Nemo and Big Agnes, who have a big summer gear season.

So it is possible not to have a promo sale message as your homepage.

If you want to see all the scores of all 32 brands, I have beautiful charts with conditional formatting.

But still, added PDP and top-nav dealer links.

So really moving in the right direction there.

Big Agnes was a solid 60 last year, but moved to 80 this year by removing that homepage sale message and keeping it off.

Marmot also plus 20, again, adding that PDP dealer link, and really that was a big driver for them.

There'll be a bunch of us going, and you pretty much take all your gear in a, as light as possible, in a backpack.

So my purchase of this week was a Big Agnes tent from, got it from Ultralight Backpacking in the city.

So hopefully we'll get to test it out before then, but yeah.

I got upsold by the guy.

So Good or Bad depends upon your perspective.

All right, we've got Bill Gamber, co-founder of Big Agnes.

He couldn't pick Big Agnes.

And just keep going back to BD, to Black Diamond.

And it's just the history of Black Diamond and knowing people that were there for a long time and the business and the company has changed a lot, which I'm not sure that's all great.

But I'm going to say Nemo.

Yeah, neither one of those.

It's Big Agnes, my friend.