Beyond Yoga

Maybe at the top of the hill is your dream house.

Like I don't know what's at the top of your hill, but in order to get there, you could start going up the hill right now or you could keep thinking like, well, maybe I should get different shoes or maybe I need a different outfit from like Beyond Yoga or Aloe.

What's the cool one these days? Maybe I'm going to go this other way and then I'll have less hill to climb or like I'm going to look for like the lowest elevation starting point.

I'm going to start there.

I think it's a Nordstrom brand, maybe.

It's not like, what's one that's expensive? Like Beyond Yoga, right? Those are going to be more.

Zella?

Cheap.

But in recent years, the category's gotten a lot more crowded.

You have Alo and Beyond Yoga and Vuori, and a number of new upstarts that are taking share that are more on trend, that have become more nimble in knowing and predicting what customers want.

But the company finally thought it had someone to right the ship.

After an exhaustive search, a new CEO started at Lululemon earlier this month.

What is he like a

40 year old mom shopping at Beyond Yoga?

I'm trying to remember.

Oh, because he likes the

I got to look that up.

I got to figure that out because I have like Beyond Yoga, Athleta, plenty of stuff that I don't, even just free stuff that we've gotten from Athleta that I don't wear as well as I wear and we've tried our mom and she doesn't want it.

So I'm like,

you know, has a new tag.

Joining me today is Michelle Weiler.

She's the co-founder and former CEO of Beyond Yoga.

Michelle, welcome back to the show.

Hi, Guy.

I'm so excited to be here.

We're excited to have you back.

Um, you were, of course, first on the show back in 2025, um, when you told the story of Beyond Yoga, and it was you and your co-founder, Jodi Gruber-Brovsky, created this line of yoga apparel for women.

And for about 10 years, you grew it really slowly, mainly through, through, like, wholesalers, uh, yoga studios, and then some department stores.

And I brought my old one just in case I hated this one.

But I got one from Beyond Yoga that I really like.

It's called Space Dye Good Day Crop Tank.

It's actually like one of those sports bras that's kind of like a tank.

Good one.

Another good one too that a lot of people don't talk about is Beyond Yoga.

I would say be mindful, like, what your workout you're doing in them, but the, their material is amazing.

Mm.

And they're really well made.

Mm.

Beyond Yoga.

To be honest, I don't ever buy activewear except for Lululemon.

...

but, like, you know, I love my Beyond Yoga leggings.

Yeah.

They're like butter.