But before we even get into everything you guys are building and doing at Cointracking, we'd love to learn a bit more about how did you get involved in this space and about your role as a CMO as well.

Sure.

Thank you so much, Sam.

Thank you for the invite as well.

We've seen each other on some events now, and it's great to be talking to you now officially on the podcast as well.

So quick intro from my side.

My name is Birken.

What differentiates in your opinion or in your point of view, what differentiates coin tracking with all these other portfolio tracking softwares?