Benjamin Feingold

And there's a lot of, again, mechanism behind this.

Or there's a guy, I'm pretty sure he's passed away, but his name is Dr. Feingold.

And the Feingold diet is pretty, I don't know if it's well-known.

I mean, it's well-known in my world, but even if you pulled 20 functional people, they'd be like, what the heck is that? But the Feingold diet is pretty, it was big in ADHD, it was a behavioral thing.

But it was eliminating salicylates and eliminating these things that can cause, you know, hyperactivity and behavioral issues.

But a lot of it was about the food dyes.

I think the website is still finegold.org.

I know it's still around, the dye.