Benefit Cosmetics
Benefit Cosmetics is a cosmetics and beauty brand that manufactures and sells makeup products such as mascaras, brow products, primers, concealers, blushes, and lip tints, and it also offers brow and makeup services at its retail counters and stores. Founded in 1976, the company sells its products through physical stores and its e-commerce website.www.benefitcosmetics.com
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Search complete. 7 mentions across 4 episodes found for "Benefit Cosmetics".
Sep 30, 2026
Molly InnesHOST
Today we are joined by careers expert and founder of Careering, a new careers platform built to help people design a career that suits them, Lauren Spearmen.
Molly InnesHOST
Lauren is a marketer by trade, having held senior roles at the likes of Benefit Cosmetics, made.com, ManyPets, but it was in 2023 that her career took on a new direction when she started posting online about the frankly terrible jobs market she was facing when looking for a new role.
Molly InnesHOST
Since then, she has become an advocate for better hiring practices and salary transparency, and was named a Marketing Week Changemaker in 2024.
Molly InnesHOST
Thank you, Lauren, for coming on the podcast.
Brittney SaundersHOST
This is when like the PR lists of the world began to build, especially makeup brands.
Brittney SaundersHOST
I was getting Benefit Cosmetics, Too Faced Cosmetics.
Brittney SaundersHOST
I was on all of their PR lists, right? And as those years went on, I was on more and more PR lists.
Brittney SaundersHOST
And you quite literally get added to a PR list, probably organized by a PR company that does all the gifting for these brands.
Megan DuongGUEST
So I can give you an example.
Megan DuongGUEST
So using our video technology, because we're able to analyze and enrich a lot of different pieces of the video, Benefit Cosmetics is one of our biggest customers.
Megan DuongGUEST
If you're not familiar with them, they're a really big beauty makeup brand.
Megan DuongGUEST
If you have girls or anything, every girl would know what Benefit Cosmetics is.
Megan DuongGUEST
And so a lot of times when you think about these brands, they're investing a lot of money on influencer partnerships.
Megan DuongGUEST
So they discover a creator and they go, this creator is great.
9 MINS LATER
Clint BettsHOST
Now, so I want to talk about AI video.
Clint BettsHOST
What was the name of the beauty brand that you...
Natalie Rotter-LaitmanHOST
And I have gotten them tinted before.
Natalie Rotter-LaitmanHOST
But I feel like, honestly, the only place I get them tinted is Benefit Cosmetics.
Charlie BardeyHOST
What's that?
Natalie Rotter-LaitmanHOST
it's like a chain of like, they'll do like waxing and, and they sell like makeup and shit and they tint eyebrows.