What kind of daily habits do you incorporate?

Well, you saw me eating.

So I was eating watermelon.

I just cut off the end of a watermelon.

My mom had a A nice seeded watermelon, which seems like it's hard to find these days.

It is.

And it's weird.

What was that like for you? I mean,

So where do you feel like you want to be spending your time and focusing? And where do you think that the investment landscape should be focusing with respect to where new technology companies are pushing value into the supply chain?

At Cambridge Capital, we invest in tech companies.

We also invest in services companies.

So on the tech side, we want companies that are solving a real problem that have real proof points of success and that are winners.

How do you know that? Well, you know that not just because the technology is good, but because there's customer adoption.

So I always want to see customer case studies.

I'd love to see...

What is the stuff that you're seeing as you're evaluating opportunities on the services and the technology side where you're like, seems great, sounds great, but we're actually not sure?

So in many ways, you were set for this.

Yeah, yeah.

I mean, I'd, I'd spent 20 years working in Omnicom and WPP agencies, and when I left those and joined Liz and Jolyon to create OKCool, it was with the proviso that we had to create something different, and we had to practice what we preach.

And those agencies that I'd worked with in, in the pastThe, the way that they sold themselves and the way that they told their story was boring, right? The way they used their social channels to talk about the work they did or the people they recruited was boring.

You know, it was very formulaic, it was very standardized, and you ended up with just a homogenous mass of different agencies that were pretty much the same, and clients were going there and getting the same answers and the same people.

And we decided when we built Ok Cool, we would build it brand up, right? So we would create a brand for an agency that would only hire very certain types of people.

You know, we didn't really hire marketing graduates.

Mm