Do you have any advice for other publishers on going through that process?

It's tough.

It's really tough.

There's a couple of things at play, I think, and some of them frankly may be a little unique to us, but couple of things.

We run like a startup.

Axios may be 10 years old, you know, we may have a parent company now, but we still run like a startup.

We keep that startup mentality of every day is something different.

And, um, Ben, is there anything I haven't asked you that you think we should add?