I think that's a, a really interesting question, and one of the things that we wanted to look at in this research is understand what characteristics men and women associated with.
C
Curtis JessopGUEST
5:51
So we used something called the Bem Sex Role Inventory, which was originally developed in the 1970s by Sandra Bem.
C
Curtis JessopGUEST
5:59
And participants were asked to what extent traits that are culturally stereotyped as masculine, like taking risks or being a leader-
M
Mark EastonHOST
6:08
Mm
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