Beeville Bee-Picayune

I, I, I do not have one client that does not feel that there is often tremendous power in local coverage in the local paper, and I can't tell you how many times when I ask them what their dream coverage is, they say, "I'd love to be in The Wall Street Journal." And then I have to say, like, "Are you sure? 'Cause it's not gonna be a big wet kiss, right? It's not the profile story you're waiting for.

Let- let's, let's really think about that's, if that's what we wanna do." But, you know, if you get a nice little story in the Beeville Bee Picayune, it's not just the 1,500 readers or subscribers in Beeville who see that, that paper.

It's the 150,000 people, if you amplify it correctly on social media, who see it, or 1.5 million.

And if they see it on social media and it's been in traditional media, there still is a lot of credibility in your brand being covered by traditional media.