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Beeri Amiel
Co-founder of XFunnel (acquired by HubSpot), now a Product leader at HubSpot driving its AEO (Answer Engine Optimization) product line.
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APPEARANCES
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May 7, 2026
How Brands Win in ChatGPT Search
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8:11Beeri AmielGUEST
Does your experience with AI sound a little something like this: You've been prompting for 20 minutes.
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8:22Beeri AmielGUEST
HubSpot's AI works with your actual customer data, every interaction, every signal your team has generated over time.
5 MINS LATER
The New Rules to Beat the SEO Algorithm in 2026
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8:27Sam ParrGUEST
What do I have to do in order to rank for these? Like, what's Hubspot gonna tell me?
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8:34Beeri AmielGUEST
So a- if we go back to the prompt, you can actually see that this is the answer.
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8:39Beeri AmielGUEST
And when you look at the answer, there's actually a bunch of links in here, and these links are called the citations.
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8:48Beeri AmielGUEST
So each answer has, you know, anywhere from, like, 3 to 15 sometimes links, right? We can see them spread all throughout the answer.
We Found Where AI Gets Its Answers (It’s Not Your Website)
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28:46Aja FrostGUEST
When we say prompts to track, we mean these are the questions that your future and current customers are asking AI and you need to know what AI is saying in response to those questions.
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29:00Beeri AmielGUEST
So once we've generated these prompts, and again, we're doing a lot of work on the backend to pull in a bunch of data to help understand what are people asking? What are the questions you should be tracking on the answer engines? So as a marketer, we want to make that really, really simple for you.
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29:20Beeri AmielGUEST
So what we're doing is we're taking each of these prompts and we're actually sending them to the different answer engines.
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32:01Aja FrostGUEST
It's just, it's really, really important data and I haven't seen it depicted so clearly anywhere else.