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Beeri Amiel

Co-founder of XFunnel (acquired by HubSpot), now a Product leader at HubSpot driving its AEO (Answer Engine Optimization) product line.

May 7, 2026

8:10
Yep.
8:11
Does your experience with AI sound a little something like this: You've been prompting for 20 minutes.
8:15
The output is polished, confident, and completely useless.
8:19
And that's what happens when AI doesn't know anything about your business.
8:22
HubSpot's AI works with your actual customer data, every interaction, every signal your team has generated over time.
8:30
So instead of prompting and hoping, you ask once and ship it.
8:34
Check it out at hubspot.com.

5 MINS LATER

13:42
Yeah.
8:27
What do I have to do in order to rank for these? Like, what's Hubspot gonna tell me?
8:31
Yeah.
8:31
So what we do here is we're actually analyzing the citation.
8:34
So a- if we go back to the prompt, you can actually see that this is the answer.
8:39
And when you look at the answer, there's actually a bunch of links in here, and these links are called the citations.
8:44
And these citations are how ChatGPT actually comes up with its response.
8:48
So each answer has, you know, anywhere from, like, 3 to 15 sometimes links, right? We can see them spread all throughout the answer.
13:01
Right.
28:46
When we say prompts to track, we mean these are the questions that your future and current customers are asking AI and you need to know what AI is saying in response to those questions.
28:58
And everything starts from that.
29:00
So once we've generated these prompts, and again, we're doing a lot of work on the backend to pull in a bunch of data to help understand what are people asking? What are the questions you should be tracking on the answer engines? So as a marketer, we want to make that really, really simple for you.
29:15
So now you've got your prompts.
29:17
Let's go then actually measure what the answer engines say.
29:20
So what we're doing is we're taking each of these prompts and we're actually sending them to the different answer engines.
29:26
Like these answers are real.
32:01
It's just, it's really, really important data and I haven't seen it depicted so clearly anywhere else.

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