Be Like Mike
12
MENTIONS
6
EPISODES
6
PODCASTS
Search complete. 12 mentions across 6 episodes found for "Be Like Mike".
Oct 15, 2026
DaveGUEST
Um, but yeah, Jordan is, is the fan favorite there.
DaveGUEST
I, I feel like that's the ultimate nostalgia card, because growing up in the '80s and '90s, the, you know, the Jordan Gatorade commercials were always running on TV with the, the "Be Like Mike" jingle.
DaveGUEST
So yeah, everyone associates Jordan with Gatorade, and you know, that song starts playing in their head.
DaveGUEST
And, and I would say that's probably the most popular card.
Michael WilbonGUEST
... 12 or whatever
Tony KornheiserHOST
... and then it was, "Be like Mike," remember?
Michael WilbonGUEST
That, that's, that's for other people.
Tony KornheiserHOST
Right.
Kirby HassemanGUEST
[laughs]
Mike MontagueHOST
But, but Mike's, I mean, the Be Like Mike campaign, the Mikey Likes It, and then the-
Kirby HassemanGUEST
Yeah.
Kirby HassemanGUEST
That's pretty good
Todd PitnerHOST
But I'm going to ask the opening question anyway, just because I think we can add on to it and it'll give a little bit of historical context to our viewers about Jeff's journey a little bit, I believe so.
Todd PitnerHOST
Back in 1981, or 1991, sorry, Gatorade launched a legendary advertising campaign featuring basketball icon Michael Jordan, and it was called Be Like Mike, right? Now, Jeff, your version of Be Like Mike was a little different.
Todd PitnerHOST
you decided to exercise your freedom of speech on social platforms like Twitter, Facebook, YouTube, and Spotify only to be like Mike dot, dot, dot Adams and get permanently suspended from all of it.
Todd PitnerHOST
So, so what did you do? You decided to be like Mike dot, dot, dot Adams and build your own platforms called pickaxe and freedom first network.
Todd PitnerHOST
So Jeff, you ultimately got back on X, but were seriously shadow banned.
Todd PitnerHOST
Can you please, and again, that you touched on it, but maybe you could unpack it a little more.
2 HRS 2 MINS LATER
Mike AdamsHOST
And you with food forests, same thing.
Mike AdamsHOST
Like how much have you learned since building your food forest?
Jordy215HOST
Cultural legacy versus modern innovation.
Jordy215HOST
Gatorade holds a massive nostalgia advantage, deeply embedded in sports history, from a classic Gatorade shower to the iconic Be Like Mike ads.
STO SwervoHOST
[laughs]
Jordy215HOST
Powerade pushes back through modern lifestyle branding, sl- sleeker bottle ergonomics, and unique product lines like Powerade Ultra to appeal to the con- contemporary fitness crowd.
Todd PitnerHOST
But I'm going to ask the opening question anyway, just because I think we can add on to it and it'll give a little bit of historical context to our viewers about Jeff's journey a little bit, I believe so.
Todd PitnerHOST
Back in 1981, or 1991, sorry, Gatorade launched a legendary advertising campaign featuring basketball icon Michael Jordan, and it was called Be Like Mike, right? Now, Jeff, your version of Be Like Mike was a little different.
Todd PitnerHOST
you decided to exercise your freedom of speech on social platforms like Twitter, Facebook, YouTube, and Spotify only to be like Mike dot, dot, dot Adams and get permanently suspended from all of it.
Todd PitnerHOST
So, so what did you do? You decided to be like Mike dot, dot, dot Adams and build your own platforms called pickaxe and freedom first network.
Todd PitnerHOST
So Jeff, you ultimately got back on X, but were seriously shadow banned.
Todd PitnerHOST
Can you please, and again, that you touched on it, but maybe you could unpack it a little more.
1 HR 45 MINS LATER
Todd PitnerHOST
oh my gosh it's it's amazing it's i have a lesson in resiliency you know it gives me great hope i have great hope you know so uh so far so good the uh mother nature hasn't impacted us this year with hurricanes but yeah you're right and and
Jeff DornickGUEST
that's