BBC Player

My remit is actually broader.

Um, I also look after our on-demand propositions, including our BBC player business on Amazon in Germany, and increasingly I'm looking into the 360 partnerships around FAST, AVOD, and other digital models.

So what makes my role really interesting is effectively how industry is changing at the moment, so it's the integration between technology, data, and monetization models, and this distinction between kind of distributor, publisher, and ad sales business, all of this has now collapsed.

You now have to be competent across all the different sort of areas, wear all the different hats, and I don't think the industry really worked out yet what this role really is, so I, what I'm doing changes effectively, uh, you know, year on year.

So we do a lot of seasonal stunts, thematic collections, uh, hero placements, and, uh, we've kind of built it through the platform relationships and making, making sure that our kind of, uh, partners receive the, this high quality content, receive the, the good marketing materials, something to, to give them opportunity to talk about it.

What we've also noticed is working really well is the, the dual play engagement.

So in the markets where we have both FAST and the BBC Player-

Mm-hmm