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Bart Merrell

Bart Merrell

International entrepreneur, author, and speaker known as "The Side Hustle Samurai," creator of Monetize Your Mindset, who helps people build financial security by monetizing what they already know.

Sep 16, 2026

RussHOST
45:28
right
45:29
it comes naturally to me uh i'll tell you how twisted i am if you haven't figured it out already but i showed you earlier before we got on camera that i have a prosthetic and my legs cut off and you can see it's a side hustle samurai so it's tax deductible But when I found out this was going to happen in 2023, it was about October.
45:57
After the shock and awe was over, I was like, okay, I don't like this, but it's got to happen.
46:04
So if it's going to happen, how can I monetize it? Six months post-op, I'm sitting in a appointment with my prosthetist.
46:16
We're just working on my leg and going over things.
46:19
And I said, Scott...
46:22
You know, I interviewed three other prosthetists before I decided on you.

34 MINS LATER

RussHOST
80:34
What made you write this book? What was it that drove you to say, all right, this is the book I need to write?
0:46
You're going to be of service today.
0:48
Yeah.
0:49
So I, um, I started out with the goal of wanting to get in the FBI.
0:55
my goal was to get in the fbi and chase serial killers that was my dream job from like age 16. and we had an ex-fbi agent friend that told me that the easiest way into the fbi was to go into accounting and then once you get in the fbi you can apply for the different jobs that are available And you will get the job that you're good at.
1:20
So if you're good at the other stuff, I wouldn't have to stay in the white collar area.
1:25
I'm like, okay.
1:26
With his encouragement, my dad's encouragement, I studied accounting.

34 MINS LATER

35:32
got it that makes sense we also mentioned preparation a lot as well like how can we start to develop that preparation mindset whatever is that what you do that you do in life like how to be prepared for these things to ultimately get the results that we actually want
19:29
So tell us a bit about your book.
19:32
So my book is Monetize Your Mindset.
19:34
It's not a what to do book.
19:37
It is a how to think book.
19:41
I mentioned that anything that crosses my path, good, bad, or ugly, I always ask, how can I monetize it? And I've done that ever since I, we talked earlier about, I've done that ever since I didn't make it into my dream job, which was to get in the FBI and chase serial killers.
20:03
I just fell back on what my dad taught me by example.
20:07
He never sat me down and taught me the birds and the bees of business.
24:06
So how do you work out your own value?
3:40
many options out there, how do you encourage people to pick a thing and stick with it? And how long? How long should someone stick with something before it's either validated as they can do it or that they like it or that they should move on to the next thing?
3:56
That's a very good question.
3:57
So when it comes to getting them to start and to pick their thing, a lot of times when I'm talking with them, I was talking with a guy, his name's Dave, and he was talking about, okay, I want to be in the digital marketing space.
4:09
I'm like, well, digital marketing, that's a huge space.
4:12
With AI coming out, it is going to be a huge space, but still a shrinking space because you're not going to be needed as much.
4:21
You need to really niche down and figure out what it is that you can do that you like.
4:26
And he's talking and talking and talking.

6 MINS LATER

10:08
And then kind of process of elimination, right? Like, okay, so I really only have five good working hours in the daytime, right? What can I do with those five hours that can make me some sort of money? Okay, and then you run this against a list of like, what are things I'm good at? What are things I really hate? Or maybe even tell me if you agree, is it better to start with a list of things I'm really bad at and things I really don't like so I can just cross them off and not even come across them?
12:11
What are some other ones that you've come across or people that you've worked with in terms of everyday opportunities that maybe the layman would look at and not even consider there could be money made there? Do you have a few you could list off for us?
12:24
So one would be one of my other side hustles is I'm a dog trainer.
12:29
Why am I a dog trainer? It's not because I went looking for it.
12:33
I adopted a nine month old, 90 pound Rottweiler that did not know the word no.
12:41
And I mean, I seriously, I could not leave him with my wife when we first got him because he wouldn't be attacking, but he was playful with his mouth.
12:50
So he was mouthy and he would leave bruises on her arms because he was so playful and he didn't know the word no or stop.
12:58
And I kept calling a buddy of mine, Sean.

8 MINS LATER

21:18
And, you know, it's like, how can you open those blinders a little bit?

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