Barry Schwartz

We're off to a nice smooth start here, aren't we? Well, to be fair, the title was a copy paste.

So that is a Barry Schwartz error, not mine.

Anyways, yes, there was a spam update started September 24th.

It wrapped up on October 8th, which is today.

We already know that all the answer engine type of AI mode, AI Overview queries are already in Google Search Console.

Um, it was not too long ago that it was on Barry Schwartz's blog where someone had asked, "Hey, why am I getting, uh, rankings for the word yes?" Right? And if you go into your Google Search Console and you type in, uh, queries that exact match the word yes-

Mm-hmm

... almost no website should ever rank for that except for like yes.com.

There's...

To quote Barry Schwartz out of SE Roundtable, he read through a ton of the changes.

Didn't seem that significant, but there were a ton of changes.

So go take a look at them.

Deepa Gandhi, yeah.

Yeah, Deepa Gandhi reported to S-Round.

Yeah, Barry Schwartz, S-Round table.

Confuses a heck of a lot of people in Colorado, eh?

There we go, to the right hand side.

Of course, the one and only Barry Schwartz, who maybe has covered more SEO news in the history of SEO than anyone else ever.

This is a thing that Google has introduced to stop scraping, basically.

The lawsuit they've been in with SERP API, which is a company that takes Google information, SERP data, and feeds it to their customers.

Yeah.

And that was, you know, the first time I had Barry Schwartz search engine roundtable on this podcast.

That's what he said.

He's like, we were talking about Reddit.

Might it start off like what we've seen with those X payments whenever it is getting a ton of money for influencing on X and then they sort of dwindled off? Maybe.

Will it be similar to AdSense when you first put it on your site? Barry Schwartz made a great point and it's new this week.

And then all those earnings kind of dwindle off? Maybe.

The one thing I will say is this should not be your main source and main business plan is to rely off of this.

It just is like a huge rampant problem.

And I'm assuming all these people aren't going to be able to be in this program.

Okay, from Dwayne Cubbins and Barry Schwartz over on Search Engine Roundtable.

It was spotted on desktop that when you are Googling something, There is now a quick link that you can jump on over to AI mode.

So that was quite interesting.

And then I sort of trawled into the comments, which were basically quite a few people doing a Barry Schwartz on Instagram.

on ben it's like this isn't you it's like okay so this has been a thing in the eu for a bit supposedly um so great it's another thing and however it works isn't it just nice to think that if um whatever system google has in place that he's checking what is the veracity of this business i Are there already other instances of a storefront photo on Google Maps? If I'm looking out into the world, does it look like this is a bona fide location with a brand, with all the things I would expect to see? So anyway, is it a big deal? Well, not really, but it could be nice if you do all of the hard work.

to get yourself ready for a verification.