What exactly is BrandView? I'm trying to figure this out.

Well, [laughs] well you... it's not in the name, that's for sure.

So what it is, Jeff, is a partnership we have with, uh, a company, uh, that looks up...

Our obligation for consumers is that we look up once a year, if a company is accredited, we have to verify with the state if they're licensed with the State of Virginia, that they are licensed in good standing.

So we have a product now with BrandView, and what it allows the Better Business Bureau to do is we can look up every single month, not annually, if their licenses are in place and in their good standing, and that's what consumers are looking for at bbb.org.

Uh, it, it's just a beautiful thing to see play out.

It's exciting.

A- and it's, you know, it keeps me going every day, and my team is incredible.

What exactly is BrandVO? I'm trying to figure this out.

Well, it's not in the name, that's for sure.

So what it is, Jeff, is a partnership we have with a company that looks up our obligation for consumers is that we look up once a year.

If a company is accredited, we have to verify with the state if they're licensed with the state of Virginia that they are licensed in good standing.

So we have a product now with BrandVO and what it allows the Better Business Bureau to do is we can look up every single month, not annually, if their licenses are in place and in their good standing.

And that's what consumers are looking for at bbb.org.

Yeah

... whether they're in recovery.

What exactly is BrandVO? I'm trying to figure this out.

Well, [laughs] well, you... it's not in the name, that's for sure.

So what it is, Jeff, is a partnership we have with, uh, a company, uh, that looks up...

Our obligation for consumers is that we look up once a year, if a company is accredited, we have to verify with the state if they're licensed with the State of Virginia, that they are licensed in good standing.

So we have a product now with BrandVO, and what it allows the Better Business Bureau to do is we can look up every single month, not annually, if their licenses are in place and in their good standing, and that's what consumers are looking for at bbb.org.

Uh, it, it's just a beautiful thing to see play out.

It's exciting.

And, and it's...