Barrel Ventures

you a ton of edutainment value back.

Today, we're pulling back the curtain on CPG Venture Capital with Nathan Cooper, founder and managing partner at Barrel Ventures.

As an early backer of category-defining brands like Olipop, Nate shares his unique rules of CPG investing in an era defined by rapid disruption.

We kick things off by exploring how macroeconomic shifts from GLP-1 lifestyle changes to wearable data feedback loops are redefining consumer habits.

And I'm Erica Ducey.

Today we're talking with Nate Cooper, founder and managing partner of Barrel Ventures.

Nate comes from a family with very deep roots in the food industry, and he went on early in his career to become an operator himself, first with L3 Hospitality Group and later as a co-founder of Wise Apple, which was a kids' meal company.

Now, he eventually moved on into investing and launched Barrel Ventures, and that focuses entirely on food, beverage, and the broader ecosystem around them.

Yeah.

Nate's perspective is particularly relevant and interesting because he's been on both sides of the table.

Yeah.

So whether you are raising right now, thinking about raising in the future, or simply trying to understand how investors evaluate emerging CPG and drinks brands, there is so much to take away from this discussion.