Bama Rush

It was just...

I mean, we did lose, but just being able to experience like Bama Rush and all that was super cool.

Yeah, yeah.

That's what everybody said.

party."[laughs] So we'll let you get out after this, Paul.

What do you make of Alabama in, in the modern, the, the social media era, right? And, and what has that done, um, you know, I think we've seen Alabama ride the popularity of, of, say, Bama Rush and, and, and what Bama Rush TikTok has, has meant for the university as a whole.

But, uh, what do you think the, the social media era means for Alabama football fandom and the Crimson Tide?

I think it's been good.

Yeah.

I mean, I know a lot of people, especially from Bama Rush know Kylan Darnell and she's awesome.

Her, she just recently graduated University of Bama, but her sister is still a student there.

What? Wait, whoa, whoa, whoa, whoa, whoa.

Let's talk about the money of it all, you guys.

That's gotten crazy.

So Bama Rush, right? So we have different girls in these videos.

There are, I'm seeing Hermes sandals for $900.

The toll it takes to get evaluated like that over and over again in real time.

So we've had the reality show, and we've had the documentary attempt.

And we've had thousands of hours of rush talk, and somehow, somehow the inside of that house is still a locked door.

Which is exactly why I got obsessed with a story this week I read about something called the basement girls.

So you started with your company, you wrote the Rush Bible, and would you like to tell us what happened as a result of the Rush Bible?

So I started my company, then I was in a documentary called Bama Rush, and people started reaching out to do...

You

know about that documentary.

The pledging is then the, whatever, 10-week process after that.

Is that Bama Rush? 10 weeks? Wow, no kidding.

That's the full semester.

Which is usually 13 weeks.

But I would love something fun.

Have you seen any of those like Bama Rush sorority fraternities? I'm sorry.

Are you still on names? No, I'm ready to move on.

Just what

Yes.

Hi, my name is Michaela Ray.

Now I'm going to Alabama Rush.

Now I'm

Rush talk sort of burst onto the scene with the University of Alabama in 2021.

A couple years later, HBO did a big documentary called Bama Rush, and it's sort of been a snowball just picking up steam year af- Do snowballs pick up steam? Anyway.

[laughs]

Picking up speed year after year.

... rush talk sort of burst onto the scene with University of Alabama in 2021.

A couple years later, HBO did a big documentary called Bama Rush, and it's sort of been a snowball just picking up steam year af- Do snowballs pick up steam? Anyway.

[laughs]

Picking up speed year after year, and so it just gets bigger and bigger and bigger.