Ballast

Like you said, it's companies.

I have a founder community called Ballast, which is a private paid mastermind peer group for supply chain entrepreneurs.

And then I also have a fractional consulting practice called Refound Advisory, where I work directly with supply chain entrepreneurs embedded inside of their companies.

Don't get into that yet.

I want to talk about those.

So Ballast, who is your customer with Ballast? Ballast is for entrepreneurs in the supply chain and logistics industry.

Most of them bootstrap their companies.

And if you've been around entrepreneurs for any length of time, you know that they're built different.

Think about a real ship.

Ballast is the heavy weight placed in the hull to keep the ship stable and prevent it from capsizing in the wind.

Now, think about the tone of Moby-Dick.

Right

They proved to contain an extremely high content of manganese dioxide, titanium, and aluminum.

This material was identical to some of the specimens Ron had found falling out from the lower end of the hull, and he therefore concluded that this material was used as ballast.

Ballast is any heavy material placed and secured in the lower hull of a ship to give it stability.

All ships have ballast, and Noah's Ark would have been no exception.

But because of the exotic combination of metals contained in these masses, the evidence indicated that perhaps as the ship was constructed, the slag or waste product of the metal production of the ship's fittings was placed in the hull as ballast.