Balanced scorecard
10
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4
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3
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Search complete. 10 mentions across 4 episodes found for "Balanced scorecard".
Oct 18, 2026
MiriamHOST
Sí.
RaúlHOST
Ahora, para ir cerrando un poco, Enrique, eh, a-ahorita que hablabas de las cinco voces, este, no podía yo dejar de pensar en el Balanced Scorecard, que yo en lo personal me, me gusta bastante.
RaúlHOST
Eh, ¿qué otra-- ya hablamos del FODA, eh, recomiendas alguna otras metodologías? Porque luego también pasa más ahora con la inteligencia artificial, que a lo mejor alguien se pone y le dice: "Ayúdame a hacer un plan estratégico", y entonces te saca, eh, un tratado, este, de un nivel altísimo con metodologías muy complejas.
RaúlHOST
¿Qué recomiendas como para que la persona se empiece...? Sí, sí, sí.
Chelsea SummersHOST
But it's not just a profitability ranking and it's not a size ranking.
Chelsea SummersHOST
It's more like a, a balanced scorecard.
Chelsea SummersHOST
A firm can be extremely profitable, but still not make the list if it's weak in other areas.
Rob BrownHOST
That's a really good way of putting it because balanced is the right word.
speaker_2HOST
And they must be SMART: Specific, Measurable, Achievable, Relevant, and Timely.
speaker_1HOST
And goals are best managed using the balanced scorecard.
speaker_2HOST
Let's walk through example 5.6 and explicitly detail Figure 5.3, MOSM goals mapped onto the four balanced scorecard perspectives.
speaker_1HOST
Let's do it.
speaker_2HOST
Starting at the top with the financial perspective, their SMART goals are to increase revenue to $9.5 million and decrease total operating costs to $1.8 million.
speaker_2HOST
Which makes sense.
speaker_2HOST
So let's test that interconnectedness with question 5.2.
speaker_2HOST
The skill here is adding to a balanced scorecard based on a specific mission.
speaker_0HOST
The scorecard acts as an early warning system, telling you that your short-term financial tactics are actively destroying the long-term strategy and brand reputation.
speaker_1HOST
reputation.And in the modern era, these balanced scorecards are brought to life through technology, specifically digital dashboards.
speaker_1HOST
These are real-time interactive visual displays that pull from vast lakes of big data across the company to give managers immediate, actionable insights.
speaker_0HOST
They solve a massive corporate headache: the problem of multiple versions of the truth.
speaker_0HOST
Section 6.6: Further implications for leadership and management.
speaker_0HOST
We can call this the autopsy of a failure.
speaker_1HOST
We have spent this entire time talking about the ideal textbook way to implement a strategy, the 7S alignment, the Kotter change management psychology, the rigorous project governance, the balanced scorecards.
speaker_0HOST
But the brutal statistical reality is that the vast majority of corporate strategies still fail.