Baja California

you know what? We ought to mention too here.

It's not just that that secondary plant that they're going to build in San Antonio, because they're moving Tacoma here, they have basically an open plant in Baja, California in 2030.

Right.

So we'll have to see where, what they ended up doing there, but as an open plant, you could, they could put anything in there.

So I started doing this series through our Instagram page.

And we started getting a lot of backlash from where I'm from, Los Algodones, Baja California, for different dentists.

Because they're like, hey, man, why are you saying those things? Well, it's because it's true.

You know what I'm saying? Like invest in your stuff.

And so I live in places in the world and my research is working with people.

And so I lived in San Quintin, Baja California for the research for this book for a long time.

I did the one year kind of basic fieldwork immersion for the writing of this book, but I've been engaged with San Quintin and with the farmworkers for over 10 years now.

And so this book is a culmination of a long-term ethnographic project.

hours to complete.

Travel agent Central reports that one of Baja California's most historic hotels is getting a new lease on life with the opening of Perla La Paz Tapestry Collection by Hilton.

Located along La Paz's

waterfront malecone, directly across from the beach,

So analysts and experts in this field increasingly are flagging storage as a very, very key component of renewable energy development across Mexico.

Yeah, but we learned that actually, historically, the electricity system in Baja California was largely isolated from Mexico's national grid, and the region has relied in part on electricity from across the US border.

How could Plato-Panayasco change the region's energy picture?

Well, yes, you're absolutely spot on with that.

One in the southwest, which is in a more jungled area of the country, which has been self-producing electricity with fossil fuels.

Then there is the center of the country, the main grid, which is producing, also using fossil fuels, but covers the center of the country.

And then there's the area serving Baja California, which is a part of the country which draws the vast majority of its energy from the United States.

It imports energy from there.

Is there a certain type, a certain angle you particularly choose, a certain region, a certain type of development where you say, look, this is actually like something feasible for the ideal customer profile of a U.S. American because you understand their needs and then you go and source them and present that to them? Is there a certain, let's say, niche you are focusing on?

So there's a couple of developers or cities that we're focused on, right? We already have the connections with the markets that have been hot for a long time, right? Baja California, Cancun area, Playa del Carmen, you know, all sort of the beach destinations have been around for a long time.

People have owned property there.

Foreigners, immigrants, you know, have their own properties already in some of those areas.

There are also more recent examples closer to home.

In July 2026, Toyota announced a US $3.6 billion investment in Texas that includes gradually shifting Tacoma production from Baja California to the United States, while maintaining manufacturing operations in Mexico.

There is also the case of COMPAS, the Aguascalientes plant developed by Nissan and Mercedes-Benz, which ended manufacturing operations in May 2026.

These are different situations and do not necessarily represent a broader trend.