Baja Blast
383
MENTIONS
182
EPISODES
158
PODCASTS
Search complete. 383 mentions across 182 episodes found for "Baja Blast".
Oct 29, 2026
Max ScovilleHOST
It's like, you know, it's like Mountain Dew flavors.
Max ScovilleHOST
Like sometimes people have a Baja Blast or, you know, Code Red.
Max ScovilleHOST
And other times it's like, you know, it comes and goes.
Max ScovilleHOST
And one person's like, I like that one.
Matt MazanyPANELIST
Taco Bell.
Matt MazanyPANELIST
Well, then you're then you're attacking the Baja Blast and then you're in now.
Matt MazanyPANELIST
Now we're in a new world order.
Andrew KrukowskiHOST
Now, now you have opened up a new front in the Cola Wars.
Matt MazanyPANELIST
And to say, to quote Jean-Luc Picard, the line must be drawn.
Matt MazanyPANELIST
Yeah.
Matt MazanyPANELIST
No, brother, do not take my Baja Blast.
Matt MazanyPANELIST
And then he fucking...
Conrad ThompsonHOST
Well, Taco Bell is trying to get into the game.
Conrad ThompsonHOST
And a lot of that, believe it or not, is around the old Baja blast stuff that Pepsi has been pushing pretty hard.
Conrad ThompsonHOST
And I guess the idea is they're trying to grow on the Taco Bell side of things, $5 billion in annual revenue just on beverage sales by the year 2030.
Conrad ThompsonHOST
And they think that Pepsi will help them get there, specifically Baja Blast.
Conrad ThompsonHOST
Let's take a look at Pepsi over the last month.
Conrad ThompsonHOST
They're up 3.89%.
speaker_2UNKNOWN
look at the product integration.
DonHOST
Taco Bell's entire late-night identity is tied to Mountain Dew Baja Blast.
speaker_1HOST
Oh yeah, you can't separate those two.
DonHOST
It is a proprietary product that drives immense foot traffic.
speaker_5SOUNDBITE_SPEAKER
I'm going to try the challenge.
speaker_5SOUNDBITE_SPEAKER
I'll have Baja Blast in my glass.
BobHOST
This video makes my pancreas hurt.
BobHOST
Chalupa Supreme.
DJ RossHOST
Oh, yeah.
DJ RossHOST
I believe that was the Baja Blast.
DJ RossHOST
What is it? Midnight flavor?
Randy DickinsonHOST
Whatever the purple one is.
Mohammed NallaHOST
You asked the question whether Pepsi's breadth still creates that advantage, or if it's just really an excuse for complexity.
Mohammed NallaHOST
I would give you the other side of this ghost, because if you look at something like Taco Bell, that demonstrates the bull case for strategic engagement by PepsiCo, because there's a brand called Baja Blast, which grew out of that partnership.
Mohammed NallaHOST
It's now a billion-dollar brand.
Mohammed NallaHOST
So PepsiCo can then combine things with their beverages and snacks.
Ellie AustinHOST
Fortune Energy editor Jordan Bloom walks us through the bill and tells us why it launched a million Mountain Dew puns.
Jordan BloomCORRESPONDENT
Baja Blast isn't just a Mountain Dew drink.
Jordan BloomCORRESPONDENT
It's apparently the legislation in Congress that's going to expedite power reform and feed the AI boom.
Jordan BloomCORRESPONDENT
Go figure.
Jordan BloomCORRESPONDENT
It's the Bipartisan American Affordability and Jobs Act.
Jordan BloomCORRESPONDENT
Baja for short.
Jordan BloomCORRESPONDENT
So there's a lot of Baja Blast jokes being made right now in Congress.
Jordan BloomCORRESPONDENT
Congress isn't known for good jokes, let me be clear.
George HillerGUEST
What I would say is I'm sure they brought that up to Coke during the discussions, and I'm only speculating, but does Coke have a product that they are willing to offer exclusively to KFC to be determined? But it wouldn't surprise me if that was brought up because of what you just said.
Jonathan MazeHOST
So, like, what are the thinking behind those specialty beverages? Because, like, it worked enormously well for Taco Bell with Baja Blast.
Jonathan MazeHOST
And we are seeing, like, I mean, Little Caesars has its own version of Mountain Dew.
Jonathan MazeHOST
We see a little bit more of that.
Colin ReganHOST
Is
HayleyGUEST
that a Baja Blast? It's a Baja Blast.
Colin ReganHOST
That's right.
HayleyGUEST
Oh, hell yeah.
172 more episodes mention Baja Blast.
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