BabyCenter

Mm-hmm

... why are men not seeking out that content? Why are they not looking up sleep sacks? But also, if we're thinking about, like, the metaverse, right, like, it's like actually when I went to my doctor's or, like, on BabyCenter to do my baby tracking, like, they probably cookied me and gave me ads, and those ads told other people-

Yes

... to retarget to me because they're also looking for people having babies.

I previously mentioned that I am part of many big groups here in Kosovo and in the region that enforce women to go into technology, but at the same time support them.

But this came from, of course, from the community, from my friends and family, since there was a discussion that when I told them what I used during my pregnancy, which was Baby Center, UK first app, someone spotted out that we don't have something in our language.

So then there came the actually the light bulb moment where I said, OK, let's come together with a team and do something for Albanian speaking around the world.

So yeah, that's where it all started out.

Anything else parents should know before their baby's born or if they're like, say, just in the early phases of starting to think about parenting stuff? I know your website has a wealth of resources for all different situations.

I mean, yeah, I mean, I started the Your Parenting Mojo podcast because I was getting these emails from Baby Center.

Yeah.

like six ways to tell if your child has a developmental delay.

And I was thankful.

I was on Baby Center back in the day.

And there was a subgroup of women that were raising all boys.

And we have a branch of us that have remained friends since then.