B-roll

This is incredible.

You know what I mean? And they had, that ended up being, We were experimenting with something at Hip Hop DX then called B-Roll, which was basically shooting live events for Snapchat, Snapchat-type content.

And then we'd take all of them, put them together, and make a video on YouTube at the end of the year.

And that ended up being one of the biggest ones, if not the biggest ones.

And you gotta, you gotta explain B-roll to them?

"... what is broll?" in an email.

Broll.

[laughs]

[laughs] I was like, "Oh, uh..." [laughs]