B. Rain Bennett

My name is

Rain Bennett.

Thanks for listening.

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And every time I work with it, it gets smarter on that.

So what I'll do, for instance, Like this week, I've got one out that's talking about a new book out, The Chief Storytelling Officer by Rain Bennett.

But I use examples from Jaguar when they botched their 2024 launch of their revised logo and everything there and how they were kind of a symbol of narrative entropy at its worst.

And then Lego, who was going through its form of narrative entropy back in 2004 and realized it and... built story ops around their whole brand and are very successful.

Knowing how to tell the story behind your ideas can completely change the way people connect, listen, and respond to you.

My guest this week is Rain Bennett, an Emmy-nominated filmmaker, author, keynote speaker, and story strategy consultant, and someone who I would like to call a chief storytelling officer.

Also hosts the weekly podcast, The Storytelling Lab, where he shares thoughts and success stories from some of the world's top storytellers.

Conducted over a thousand interviews, and through those connections and conversations and all those interviews, he's discovered a powerful truth.

[chuckles] Uh, yeah.

So, uh, where can they find you?

Well, my, my name is Rain Bennett, and I think I'm the o- the only one that is, is, is as chronically online as, as I am.

There's, maybe there's another Rain Bennett in the world, but, uh, on Google, it's all me.

See ya.

My name is Rain Bennett.

Thanks for listening.

If you enjoyed that episode, do us a favor and subscribe to the podcast.