Aviation American Gin

Three apiece at this stage.

What Hollywood superstar owns Aviation Gin? Ryan Reynolds.

Yes.

Fitzy takes a lead.

It's the same reason Mr. Beast's Feastables, a less than two year old company, are in the multiple hundreds of millions of dollars a year in sales, and they're gaining rapidly on Hershey's, which was something that before this time and age was thought to be impossible.

And it's why so many mega brands are getting launched with influencers like Kylie has her cosmetics, Proper 12 with Conor McGregor, Kim has Skims, and you've got Ryan Reynolds with Aviation Gin, and he's got a bunch of other brands as well.

So many of these mega brands are getting launched with mega influencers or super influencers because they can almost guarantee profitability on day one.

So think about it like this.

So I was like, why don't I actually start creating content about this whole space, showcasing them case studies of...

Ryan Reynolds with Aviation Gin, 50 Cent with Vitamin Water, Roger Federer with Unrunning, and all these famous case study and creating a lot of content about it on LinkedIn initially.

That really like helped me to kind of position myself as a thought leader in the space, which is quite funny.

So now I have more than 50,000 followers who are following me for the exact content about celebrity and creative founder brands.

She was giving them feedback on, um, branding, on positioning, on product iterations.

And then after a year, she basically reached out and said like, hey, would you guys be interested in me joining you as a co-founder? So it became very authentic where she was first a customer before she was actually a user.

And there's so many other stories with Alex Earl, with Poppy, with Roger Federer and on, with Ryan Reynolds and Aviation Gin.

those were all first customers before