Average daily rate

I think I don't want to downplay that part, which is equally important.

Yeah, for us, it's probably the other way around, that we first start with the question and then we see if the data supports it or does not, right? We are wondering, okay, so we thought that the World Cup, for example, was more an ADR event than an occupancy event.

Is that true? Okay, so let's look through the host markets and figure this out, you know, and see that this actually indeed was the fact.

We didn't know that.

STR actually makes the star report.

So the data gets pushed to STR.

And then STR pushes out three numbers that it makes, occupancy, ADR, and revpar.

So occupancy is a percent.

Yeah.

And then why ADR alone doesn't tell you whether you're running a profitable hotel? Yeah.

doesn't matter you know you could be charging 500 a night but if you're at 10 occupancy it doesn't matter you know that's why um breck used to always talk about rev bar because that's revenue per available room as a really great metric but even then i think especially in the independent space the adr and occupancy are irrelevant because it's the top line revenue because that's what that's what comes into the account and then it's how much goes out of the account And so really for me, when I'm looking at profitability and working on the financial reports for a property, I'm not even talking about those percentages because it ultimately depends on what is the ADR and occupancy mix that's the best for you to drive the most top line revenue.

And so maybe sometimes the ADR is less because we booked more rooms and we got more top line revenue.

But then if we book so many more rooms, the housekeeping costs went up.

Right.