AVENIR GLOBAL

We'll talk about Next15.

It sold its tech firms to Avenir Global, the same holding company that owns Padilla.

And we'll talk about the publicist letter, if you know, you know.

A bit of banter between WPP and Publicis.

So you still have the really nice kind of the Goldilocks effect kind of being in the middle of being not part of a larger holding company, but being part of a company that provides great resources and a wonderful network, but still the agility of being smaller and a different format.

And do you think PR has a slightly higher profile in a holding company like Avenir than it does in, you know, some of the, maybe the, the Omnicom or WPPs of this world, where it's, it's maybe 10 or 11% of the business overall.

Yeah, I mean, specifically with Avenir Global, their strategy has been to hire or to acquire specialist communications firms.

So for sure, in this instance, based in public relations and communication.

Yeah, those are great examples.

Next, I want to turn to Next15, who sold Marker Collective, its tech PR group, to Montreal's Avenir Global.

Marker is about like three brands who have been kept separate.

And interestingly, for Next15, the part it's selling has seen its revenue fall around like 16%, while the rest of the business is doing much, much better.