Auth0

Today's guest is Deepu Shashidharan.

Deepu is a principal developer advocate at Auth0, a Java champion and co-chair of Jhipster.

Recently, he built Lamastash, a Rust-based launcher for running local models.

And he's been testing whether a model on his laptop can really stand in for the frontier models for agentic coding.

In the beginning, I spoke a little bit about you and your background and what you've been up to, but I would really like if you could introduce yourself and tell the audience a little bit about you, your work, and anything you want to share.

Yeah.

So, I mean, of course, I also work at Auth0 as a developer advocate.

It's my main, what I do mostly.

You don't have OAuth on your platform.

I said, okay, what are the providers? They're like, oh, there's Auth0 and a bunch of others.

I said, okay, cool.

How do I sign up for that? It's like, this is what you do.

Partner topics handle a third case, events that come from outside Microsoft.

Through a feature called Partner Events, providers like Auth0 and Microsoft Graph can publish their events into Event Grid, and you subscribe to them the same way you'd subscribe to anything else.

Between the three, the pattern is simple.

System topics come from Azure, custom topics come from your code, and partner topics come from outside providers.

I might be willing to try.

I got a thumb drive, which actually it's an Auth0 thumb drive that has a little hole so you can put it on your key ring.

And it's a four gigabyte thumb drive, which is perfect for these live ISOs, which seldom get above that.

So I've been installing that one by one, just wiping out the previous one, installing that, and then using that to test out these live disks.

Just one more thing on the jobs to be done thing, just to try to make it more concrete.

I first learned about all the jobs to be done theory when I was at Auth0.

And it was really important.

It was a cultural thing at Auth0 because Auth0 is like identity and security software, right? It's like login software.

And so all of our leaders at Auth0 were always like, remember, nobody wakes up in the morning saying like, I can't wait to implement OAuth.

That's not what they care about.

It's like, what are they trying to do? What's a developer trying to do? They're trying to like, let their customers log in with Google so that they can use their app and pay them money.

And you need to have everything that goes with that.

Where do I deploy it? How do I secure it? How do people access it? Is that going to be over a tailscale network? Is it going to be internal only? Is it going to be forward-facing but have some sort of SSO associated with it, like an Auth0 or something like that? These are development questions that need to be answered architecturally before you even code one line of code, in my opinion.

Come

up with your map.

Um, there's identity and access, so Azure Active Directory are now called Entra ID.

Um, there are other authentication providers like Auth0 and Okta, where that's, that...

You, in order to gain access to those resources, you must go through those checks.

You must be authenticated, and then there will be some, there'll be authorization in terms of once you're authenticated, what are you authorized to actually to access? Um, on the perimeter, we have DD- a DDoS service, you know, d- distributed de- denial of service.

Um, one of them dropped out of the PhD program at Stanford, started a company, had a great exit.

The other one was the VP of engineering at Auth0 and Socure.

Um, so what we like to say is, at the very least, we have empathy for founders.

We've all, four of us, been through the journey ourselves, and then hopefully we can provide some expertise as well.

And listeners, don't go anywhere.

Right after the break, Bradford Peirce from Auth0 joins me to unpack the world of AI-driven shopping, where the hidden security risks lie, and how retailers can prepare for for the future of agentic checkout.

So you don't want to miss it.

We'll see you in a second.

In this segment, we're taking a deep dive into one of the biggest shifts happening across e-commerce today, the rise of agentic commerce.

And whether consumers are asking ChatGPT to find gear or using Gemini to book travel, AI driven shopping, let's face it, it's moving incredibly fast from basic product recommendations to actual automated buying.

So to help us unpack where this trend is heading and where the hidden technical bottlenecks lie and why identity is the critical layer for protecting the customer relationship, we are joined by Bradford Peirce, Product Marketing Manager for Retail at Auth0.

Bradford, thank you so much for being here.