Austin, Nichols Distilling Co., Inc.

Yeah.

Man, that's a tough one because, like, you, you take a look at, like, what did Wild Turkey do this year? They, they re-released their, their cheesy gold foil, like a nod to their, their old Austin Nichols line.

Um, but I mean, that's a $400 bottle at retail, so like-

It's like a $800 bottle-

But I, I think it's, I think that is slowly taking the place of hunting for unicorns.

And yet do I still, when I get the opportunity, try to find things like the [laughs] Austin Nichols archives and stuff like that? Yeah, I mean, I do.

[laughs]

But I'm not gonna go get up on a Saturday morning at 5:00 AM and, you know, set my chair out on a sidewalk and then go sleep in my car for two hours and then [laughs] and then go back and sit in my chair and like be still there.

This i- this is our podcast.

[laughs] This is exactly what you sign up for when you listen to us.

I gave them a taste of ours when we were talking about the Austin Nichols too.

[laughs] 'Cause he, I, oh, he said, "This is in '83." I'm like, "Oh, do you know when I was born?" And like any normal person- I know, I heard- Yeah ...

Don't be talking about that.

Look, we've been looking for some Austin Nichols gold foil.

Wes did a review, and I've got to get it released this week.

Before it's too late.

Just so you know, before Russell's Reserve, there was Wild Turkey.

Wild Turkey traces the name to 1940 when an Austin Nichols executive shared bourbon with friends on a turkey hunt.

They subsequently asked...

Oh, let's put this over here.

Good to see you.

All right.

So In 1940, when an Austin Nichols executive shared bourbon with friends on a turkey hunt, and they subsequently asked for more of that wild turkey bourbon.

Jimmy Russell joined the distillery in 1954.