Brian's my kick in the butt.

Sometimes you need clarity, right? Like we need all those things.

So why would we try to go and figure this hard thing out on our own, right? It makes no sense, right? Anybody that has big goals in any professional sport or whatever, they have numerous coaches.

Why don't we do the same in business and the most successful do, right? So that's the first one.

But we like to add some other elements of community because it's really important from a relationship standpoint.

You also access a lot more minds, a lot more networks to be able to just solve things.

Just this week or in the past couple of weeks, you've put in a couple.

But I want to make sure that the client experience for anybody coming in, if we're going to grow, doesn't get affected.

Typically, when you're coming in, do you start with the marketing side or is it more the operational side? What's the side that you like to focus on first for getting a business owner out of the business instead of in the business?

Yeah, good question.

Well, we start with the business model overall, just like what's the product slate? What's the offer? Who are we going after? And making sure that that's set up for success.

And then it's set up for success for this environment, right? The world is different than it was a few years ago.

But most people are running a business that was built for three or five or more years ago.

We were the same in my coaching business.

Our business was built for basically five years ago, right? It wasn't updated to what we did now.

Yeah.

And it's not really, you know, mission critical, if you

will.

Yeah.

So a couple of things.

Let's first talk about that.

That second path there that you mentioned is like.

they're working on things, but it's not necessarily moving forward, I would just take a step back and just have the question to yourself or with one of us to see, hey, are we building this on a healthy business? And a lot of people are missing this right now.

But how do you, as a leader, how do I do something that's cohesive, that's across the organization, that feels like it's coordinated and everybody doesn't have their own kind of tools or their own process? I mean, talk a little bit about that, because I think a lot of people are in that space where the owner is playing with something and they're figuring some stuff out, but it's not necessarily rolling through the organization like other tools might.

That's pretty cool.

Yeah, yeah.

I mean, I had to do it because it was so stressful day in and day out coming from a lower middle class upbringing where money was just a stressor regardless, let alone seeing thousands of dollars either come or go every year.

every couple of hours, you know, it was so stressful that I had to automate it.

So I didn't have that, that same level of stress, but I still had a lot of stress, but I was doing everything myself.

And I was, again, giving this allure of again, wealth and freedom and impact and all these things.

And I was just hustling and grinding, trying to figure it all out that I was working 80, a hundred, 120 hours a week, just killing myself.

Yeah.