And like how did that then lead you into what you're doing now?

Yeah, definitely.

I mean, like most people in SEO or maybe even just in our space in general, right? You don't really find it always by traditional means.

And that was the same story for me personally.

So, yep, engineering track.

That's what I went to school for.

Like any college kid, you just pick math and science.

you know,