Audi Q7

And for Audi, you've got a Q9 coming out.

So the new Q9 and the new Q7 are amazing.

I have not actually sat in them.

I have staff that have been to Germany and some other training events, and everybody's just raving about it.

I mean, basically what the Q9 is doing.

So the Audi's bringing out a new Q7, which we've all been familiar with the Q7, is a sort of three-row, but it lines up with the BMW X5 and GLE.

But what Audi didn't have was a BMW X7 Mercedes GLS rival, and that's what the Q9 is.

So it's the Q7 with a few more inches, both in the wheelbase and overall.

And that means that you get more interior space, you get a more usable third row, a little bit more luggage capacity.

So I think this is an example of Audi looking at the world market and saying, we just need to design cars that work in America.

And now that looks like a really bad decision.

So Volkswagen is scrambling to do a hybrid version of the Atlas, which they reckon is still two or three years away.

They're not aware that it's burning oil.

And, you know, I've got an Audi Q7 at my shop right now, and I've talked about this before.

It was blown up.

It had burnt valves and...

Um, so he has proper family vehicles at home.

So he's got an Audi Q7 as a general family vehicle.

Um, he's also got a Grenadier.

Um, and then he has his toy.

So, and, and this is not new.

Look, folks, for those who don't know, the current Bentley Bentayga, the Audi Q7, the Volkswagen Atlas, the Lambo Urus, all of those are like, and the Porsche Cayenne, the outgoing generation, all of those are, like, generally the same platform, just s- for, for tables.

Let's just sort of set expectations.

So this isn't a new concept for Bentley.

How big is the market, and where do you want to play? For example, today in the luxury space, uh, uh, diesel is 25%, 15% is electric, and the rest, 60% is petrol.

So where do you want to play? And then within each of the segment, we have A, B, C, D segment, you know, starting with the Q3 for us going as high as Q7 or Q8 or, um, RS Q8 the cars at top, top end.

So this is where we decide in which segment do we need to play and want to play, and will that segment be a volume segment for us or a very niche segment for us.

If we get niche cars, we...

But in terms of being a brand shaper, that's going to be very important.

Why is Q9 so important?

You see, if our current portfolio, uh, we're selling up to Q7 and then Q8, but for last, let's say, 8, 10 years, uh, we believe that there are a lot of our own customers who we could not offer a choice of upgrading to the next level.

Till the time we had A8, we could offer A8, but at present we don't have that in our offering.

...

Audi Q7 because, again, you look at an Audi Q7 and you go, "3 liter diesel or, hear me out, a V12" [laughs] And you're like, "Wacko, let's do that." But then, yeah, that Trackhawk, which was what? The...

It was a Jeep Grand Cherokee with the, what was it? The Dodge Demon engine in it.

So it was just this ludicrously powerful supercharged V8 in a Grand Cherokee.

I'm sorry, what?

My brand new Q7.

Thank you.

Oh, my God.