Aubrey Daniels

I love that because that.

Ties in really good with one of my mentors, Aubrey Daniels, and he wrote a book about positive reinforcement.

And he says he can come into an organization and in 15 minutes, he can tell you what your values are, what your priorities are, because he would observe the behavior and the culture was your behavior.

And like you said, people gravitate to the things that are going to get rewarded if they get punished for bringing up ideas or confronting people.

So I've got a great team.

Aubrey Daniels is a behavior analyst that I read and listen and follow too, thanks to the guidance of one of my mentors, Susan Friedman.

And he has a book out there.

I can send you the link to it later.

People-- There's a ton of research behind it, OBM.

Aubrey Daniels is famous for his discretionary effort principle of like these salaried positions with no upside or very little upside.

People just knock against that bar and they, they, they'll, they'll just, you know, float right underneath of it and barely hit expectations for the bare minimum of what they have to do.

And that's exactly what you saw in this situation.

Favorite business book which has helped you the most?

Oh, definitely Bringing Out the Best in People by Dr. Aubrey Daniels.

It's a book on using positive reinforcement to help structure company culture.

And I think it is phenomenal science meets HR.