Ather Energy

Hmm.

Uh, you have Ather, which was this premium electric scooter company.

Hmm.

Now suddenly it's going down market with a one lakh scooter.

And also surprisingly, after so many years of trying to make the fashion segment work, finally it's making money.

Hmm.

So, uh, you know, Ather's going down, Nykaa's going up.

Like, what do you make of this?

Founder Bhavish Agarwal has pledged 20 crore shares to finance the subscription for the rights issue.

September registrations placed the company fifth in market share behind competitors like TVS Motor and Ather Energy.

Deliveries recovered slightly but remain below levels from a year ago.

The sharper stock decline suggests investors question if this capital infusion restores sales growth or postpones funding needs.

Making these packs isn't easy, but Indian companies already know how to do it.

Tata, Mahindra, and Ather, for instance, make battery packs in India using cells bought from elsewhere.

Ola is an exception, which we'll come to later.

But even harder than the pack is making the cells that go inside it.

The important context behind all this is that these sales are dominated by practical, everyday scooters, not expensive prestige brand motorcycles.

TVS, Bajaj, Ather, and Hero's Vida brand together accounted for roughly 76% of these registrations through September.

Those companies offer the manufacturing capacity, financing, dealership, and service networks necessary to sell basic transportation at an enormous scale.

I think that's why I paired these two articles together, because the contrast with Aries is pretty useful.

The concept assumes level 5 autonomy will be standard by 2050.

Tesla's Q3 2026 delivery beat pushed Ather Energy stock higher, along with other electric vehicle names.

Ather Energy generates 42 billion 441 million rupees in revenue from electric two-wheelers.

Ola Electric Mobility generates about 18.7 billion rupees from automotive activities.

Starlink introduced a beta program allowing property owners to install one kit and share access for passive income.

So, um, so let me give you a sense of what we are building for, right? Um, today, Maruti does not make its own cars.

Uh, Ather probably does not make most, most of its scooters.

Uh, Adidas does not make most of its footwear.

Um, L&T does not make all the metros.

Once the largest electric two-wheeler maker in the country, Ola accounted for just 6.4% of registrations during the first 28 days of September.

Meanwhile, Ather Energy's newly launched mass-market scooter, the Konar, priced at Rs 99,000, officially went on sale on September 21 after being unveiled in August.

Since delivery started only recently, the real impact on Ather's sales number is expected to show up from October onwards.

So while legacy automakers are tightening their grip on the market, newer-age EV players are facing an increasingly competitive road ahead.

And speaking of industries facing new rules and regulations, our next story takes us to the Supreme Court and the future of social media access for children in India.

Chief Minister Yogi Adityanath said the state is also working to bring logistics costs down from 13-14% of GSTP to the global benchmark of 8-9% as it seeks to attract more investments.

Turning to electric vehicles, Ather Energy said the EV industry is now established and can do without subsidies such as PME drive.

Ather's Chief Business Officer Ravnitesh Vokela said the company is seeing excess demand, with 50-60% of customers waiting 45-50 days due to production constraints.

Its new Maharashtra plant, expected to start operations in December, will help increase monthly capacity to around 77,000 units by early next year.