Asymbl, Inc.

Yeah.

Our mascot was a robot, so ironically, he was already here before I arrived, and we were big on mnemonics, right? You want people to remember Asymbl.

We spell it not like the normal word assemble, it's A-S-Y-M-B-L.

And so we were like, "Sim," right? "Let's create the mnemonic." We introduce Sim.

Sim is a part of our name, Asymbl.

We actually joke, uh, one of our co-founders, he's Greg Simmons, so we also tease that we named it after him.

He gets a little, like, extra brand love in there.

For anyone listening that wants to follow along with you, where should we send them? Where should they go?