Aston Martin Valhalla

And the gear.

They've added the Valhalla Protocol, which actually lets the player drive the Aston Martin Valhalla in-game.

Which fans have been begging for.

They've introduced new weaponry, like the Squire Marksman Rifle and the Storm 12-Gauge Shotgun, alongside a whole wardrobe of new Bond outfits, plus a completely overhauled granular photo mode.

Because they don't have to do the marketing themselves anymore.

IO Interactive doesn't need to spend millions of dollars running expensive traditional ad campaigns on X, Instagram, or YouTube if they can simply empower their four million existing players to flood those platforms with high-quality, customized, highly cinematic images.

Every single screenshot a player posts of James Bond looking incredibly cool driving an Aston Martin Valhalla through a rain-soaked Vietnamese jungle in the new heist mission is a free, highly targeted billboard for the game.

And it is far more effective than a traditional billboard.

Ah, yeah, so this is the rumor.

So the, uh, Aston Martin Valhalla, a supercar we know and, and like.

You drove one recently.

Um, there's allegedly a spider version that's coming of it in November.

Yeah, the number of analog cars we're seeing coming out.

So you've had manufacturers like Aston that have just wedded themselves to combustion engines and sort of ignored... electrification for a while, apart from Valhalla, which is their first plug in hybrid car.

But that's not exactly accessible at £850,000.

Bargain.

well uh yeah there's do you know i don't know nothing confirmed but there's you know porsche did a i think they called it the mission x they did a um a concept a while ago and usually they don't do a concept without there being yeah no smoke without fire there's usually something brewing

so the and the the the aston's pretty it's had pretty good yeah the aston's great that's 900

Yeah, that's a Valhalla.

That's 850,000 base.

Morning, Mike.

I watched Harry's Garage, the review of the Aston Martin Valhalla.

Incredible car.

Hope you get to drive it.

If you follow Harry's Garage, he's fantastic.

He did the Aston Martin Valhalla, which is a thing you can buy, and it's like next level.

It's $2 million, so price point could be an issue, but it's a standard car.

You drive it on the road.

If this was a couple of months in the future, yeah.

It's kind of got that bit of Aston Martin Valhalla slash Ferrari 296 about it.

never even the normal car even the wagon

yeah