Ask.com

If you scroll down a little bit, I end up showing, so there was spend that wasn't working on search partner networks.

So Google, some things you have to be very, very careful of is that you think that you're spending money on Google because, well, you're in the Google Ads platform, but you can be spending money elsewhere on partner networks like Ask.com, Lycos, these very ancient search engines that nobody actually uses and are just overrun with bots.

So that's one thing to be very careful of, or anybody who's running Google Ads, check to make sure you're not running any of the expansion into search partners, display network.

The second one is, and this is one of the most important things that you really can do, is that Google Ads doesn't just target users based on the keyword.

exactly why we have you on the program.

I go online, I go on Ask Jeeves, because remember back in the day, there wasn't Google, there was Ask Jeeves.

I actually loved Ask Jeeves.

By the way, I'm sorry, I was actually an Excite.com email holder.

I mean, this is going back to 94, I think.

So thank you so much for being interested.

When I started my career in marketing, I was involved in those early years in 1998 when we still had Ask Jeeves and Netscape and Dogpile.

Oh my gosh, if anyone knows these things, it's kind of funny.

And Google was coming on the scene.

No, I just remember... thinking google was kind of the uh the gay search engine and all the cool kids used uh ask jeeves

yes jeeves yes ask.com which just shuttered just a year a little less than a year ago i think

right and uh there were other ones too yeah uh yahoo yahoo yeah um and i mean i'm not certain but i think some of those competitors may have been superior to google at the time but of course we see

Right.

know,

what was on Ask Jeeves or Yahoo or something.

I don't even know.

This was way back.

I guess we shouldn't blow him up.

Yeah, big cocks for you at AskJeeves.com.

But he was just watching it on silent with my manager.

Actually, we start out every show and we kind of share a little piece of drama.

still around? I don't know.

It's ask.com now.

Yeah, it says

ask.

Hold on.

Wow, that's old school.

I remember

AOL.

Do you remember Ask Jeeves?

Right.

So he shows me all these sites and he goes, see these sites? Lycos, Dogpile, this thing, that stuff I never heard of.