Ashwagandha

First of all, I think everyone was really worried about me that like, I had this great career and really what I should be doing is opening a restaurant, finding investors, opening a restaurant.

Why did you just put your life through these years in the kitchen? Like, what do you mean you're going to open a place and sell a $9 organic green juice like Oshawa who? Yeah.

And I was like, I just had conviction.

I was like, maybe nobody will come.

But then the other side of things, if you're just wanting that in there to kind of like you know, help play into the story, you know, of a focus type beverage, you know, if consumers are seeing that, even though it might not be at like a, you know, quote unquote clinical level, it could still, you know, spark interest from the consumer and, you know, help your brand become successful.

is another big one that I've seen in this space.

And there's a lot of strong clinical evidence for this, you know, supporting stress support.

I don't know that from a consumer standpoint, there is any one data point that says if I'm looking for a drink that has L-theanine in it, as a consumer expect, it's going to have a clinical dosage or anything like that or any type of claim or what that means.

Because, you know, we would have to divert to a technical team or you would want the brand to work with their own technical team to ensure any claims that they put on packaging are accurate and what they want to stand behind, right? But I don't see anywhere that consumers are out there holding, you know, brands to make the claim on the can.

They just want to know that Alfianine or Ashwagandha or anything is out there.

Now, I'm not saying that if you do want to make a clinical dosage claim, you have to do your homework and your research and make sure you're doing that properly.

There's so many adaptogenic herbs.

I think one of the most well-known ones is ashwagandha.

Ashwagandha is in literally everything these days.

I will say that as of note, since this is an autoimmunity podcast, ashwagandha does have some contraindications into autoimmunity.

It can stimulate some autoimmune functions.

There's been a study with favorable results in the hormone cortisol with the stress hormone, which is reduced with ashwagandha.

It's probably the reason why it's helping shrink fibroids because it lowers cortisol.

Ashwagandha also has anti-inflammatory properties.

Now, here's the question.

Cortisol is typically an anti-inflammatory hormone.

Others are calming.

Ashwagandha, rhodiola is kind of in between.

Reishi cordyceps, which are actually mushrooms.

Lion's mane.

Yeah.

What's it called, ashwagandha? Ashwagandha.

Help for your...

Ashwagandha.

Yeah, yeah, for your mental fogginess.

All right, well, you know what? Let's see if it helps.