Artpop

Let me tell you a story.

Do you mind? Gaga was touch- she was gonna touch down in Greece during her Artpop era.

You wanna talk about wearable art.

Yeah.

[laughs] She's a singer.

Uh, you know, when Lady Gaga was down and out in the 2010s, you know, after Artpop, 2013, 2014, she essentially did a tour of different stages.

She did the Oscars.

She did, uh, the Star Is Born.

... like, we're talking about, like, world building and lore and stuff.

And one of the things that I love going back and, and being in this head space for old Gaga is, like, the mystery of her, because I feel like, you know, we, it's like we...

Artpop was, like, this crescendo, like the explosion of the mystery just being a little too much, and, like, going over people's heads.

Mm-hmm.

And maybe Gaga's story can resonate with you.

Artpop was conceptually ambitious, but lacked emotional clarity.

Her brand spoke to critics but not the actual listeners.

She was saying something, but most people couldn't translate it.