Artemis Patrick

Industry Reaction leans toward reading this as validation rather than experimentation, given a rival prestige chain joined the platform months earlier.

Artemis Patrick, president and chief executive of Sephora North America, said the rise of social commerce and digital marketplaces has reinforced the need to evolve how the retailer engages its customers.

Per that same account, beauty is TikTok's most searched category, generating more than a billion beauty-related searches a month.

That puts a prestige assortment directly alongside the platform's creator-led sellers, and the pilot's terms, exclusivity, brand selection, and margin, are what rival retailers and brand partners will be reading.

And then we had another male CEO.

And right before, like a couple years ago, Artemis Patrick stepped into the role.

And it was such...

I don't know.

it was

such like an exciting moment for me.

Also because Artemis Patrick was my, what was she, my...

VP, I think when I started on merchandising, uh, or maybe SVP.