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Arne Hurty

Arne Hurty

Founder and Chief Creative Officer of BayCreative, a San Francisco Bay Area B2B technology marketing agency he has run for roughly 30 years.

Sep 16, 2026

1:43
Um, what, what got you into starting an agency?
1:47
Yeah, that's a really good question.
1:49
I, uh, I always kinda wanted to have my own business from, I think even as I was, as I was a kid, you know, putting the, uh, lawnmower in the, in the wagon and going house to house to mow lawns and make some money.
2:04
[chuckles] So I always enjoyed that idea and, um, I remember actually, uh, taking a job real early on in my career where the general manager at the company, as I was bringing, as I was being brought in, said something that really stuck with me.
2:22
He said, "You know, your, uh, job satisfaction isn't our job here." And I thought to myself, "Hmm, that really puts it on me to enjoy what I'm doing and to make my own space here and to make what I'm doing." And I think af- that was really helpful.
2:40
After that, I kinda looked at everywhere I worked as I'm here on my terms.
2:47
I'm here because I wanna be here, and if I'm not, I'm gonna leave.

8 MINS LATER

11:18
Mm-hmm.

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