
Arne Hurty
Founder and Chief Creative Officer of BayCreative, a San Francisco Bay Area B2B technology marketing agency he has run for roughly 30 years.
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Sep 16, 2026
The Secret to Running an Agency for 30 Years Without Ever Wanting to Walk Away with Arne Hurty | Ep #930
1:49
2:04
2:22

Arne HurtyGUEST
I, uh, I always kinda wanted to have my own business from, I think even as I was, as I was a kid, you know, putting the, uh, lawnmower in the, in the wagon and going house to house to mow lawns and make some money.

Arne HurtyGUEST
[chuckles] So I always enjoyed that idea and, um, I remember actually, uh, taking a job real early on in my career where the general manager at the company, as I was bringing, as I was being brought in, said something that really stuck with me.

Arne HurtyGUEST
He said, "You know, your, uh, job satisfaction isn't our job here." And I thought to myself, "Hmm, that really puts it on me to enjoy what I'm doing and to make my own space here and to make what I'm doing." And I think af- that was really helpful.
8 MINS LATER