Why don't you start by telling us how right we are? Are you doing it that way? Are you trying to be more deliberate? Are you also making a lot of mistakes and learning from them, but in ways that other companies seem not to be? How would you assess your performance?

Well, I certainly would never say that we're not making any mistakes because I think every day we make mistakes and that's also how we grow.

I think, I mean, there are a few things.

I mean, there are some real constraints when building a business generally, right? So you have resource constraints, you have financial constraints, you have time constraints, and you're always trying to optimize those to get to the next level, whether it's to unlock funding or to release a product so that you can get revenue.

That's the kind of Rubik's cube that we're trying to solve every single day.

And there have been many times when we've suboptimally solved that and run into issues and nearly run out of money and gone back up and launched a product that had many bugs and had to work our butts off to solve them.

And all those things are true.

How significant an impact will this have on sport science training practices in a decade from now? Is it going to replace anything? Is it going to just be a much better supplement to things we currently have? How would you frame that? So it, I